Our fully automated image optimization consists of complex interrelated psycho visual and mathematical processes which enable the software to precisely analyze any photo, implement its visual optimization and e.g. let it appear more realistic. The main component in this process is the intelligent reconstruction of the image, as if noticed by a human eye.  At the same time, an innovative selective object recognition ensures that only the relevant parts of an image are optimized. The dynamic range of the images is enlarged; faces are recognized as parts of an image and considered after their relevance. Incorrect exposures are adjusted, colors corrected and shadows are lightened. The software automatically decides which parts of an image require to be optimized.